I continue to hear from small business owners that they need help with their online marketing. I can set up a website, social media accounts, blog posts to both, and SEO. But the set up is only the beginning, to be successful with online marketing to grow your business, an owner must understand and commit to an online strategy that maximizes their search engine optimization, online reputation, content marketing, website design and paid advertising to reach and convert readers to paying customers (Entrepreneur.com "Online Marketing Tips From a Tech Industry Guru"). Developing your strategy takes time and money, it can be modified as you see the results, success requires a skilled professional's ongoing review and implementation (Entrepreneur.com "The 6 Online Marketing Strategies Every Entrepreneur Needs").
Rogers Consulting is focused on strategy, as well as, implementation of improved marketing and management tools, based on many years of experience. We are not a cookie-cutter agency, our services and recommendations for businesses are unique to each business and their growth needs. See our client reviews.
Contact Us to see how we can help, our initial consultation is free and our fees are affordable.
Networking produces 50% success in developing business, while cold calls typically result in 1% success in sales (Source: American Management Association, "Principles of Professional Selling"). Both require numerous attempts and using proven techniques to succeed.
Attending networking events with the intention of connecting and learning about others, not selling, is the key to successful networking. Connecting with other business owners and public management personnel, as my management consulting services can help both, has helped me learn how to expand my business services, as well as, gain business.
I regularly attend networking events for the Frederick County Chamber of Commerce, because the members want to connect to help one another, as well as, themselves. Connecting with business owners and organizations that want to "give before receiving" creates productive networking and business connections.
I met yesterday to network with an instructor of a class that I recently attended at the Frederick, Maryland SBDC. He is a small business owner, like me, and our intention was to get to know one another and see how we could help each other with our businesses and possibly work together. We found many similarities in ourselves and continue to help one another in identifying potential improvements and opportunities in our businesses. Great networking connections can turn into ongoing mentoring and further personal development.
A technical challenge can be solved with a known method, one that you have experienced or used in the past. An adaptive challenge requires an unknown method to resolve, which requires learning new methods, and usually takes more time than a quick technical fix to create adaptive change in organizations.
I facilitate the Executive Leadership Skills Series classes for the National Fire Academy nationwide, which is based on Ronald Heifetz's "The practice of adaptive leadership..." My students (fire department leaders in the U.S.) are surprised to learn that they have to learn new techniques to effectively lead their organizations because adaptive change is accomplished when people believe in the change, support and implement it themselves, as stakeholders in the organization's success.
Rogers Consulting facilitates team meetings and conducts custom classes to develop your organization's leaders to facilitate adaptive change. Contact us if you are implementing technical fixes and not accomplishing adaptive change in your organization, we can guide you to success.